If your business has not bought an ATM yet, you need to act now! The holiday shopping season is already here and in order to make some extra revenue before the year is over, buying an ATM can vastly improve your bottom line. In fact, the holiday shopping season no longer just starts the day after Thanksgiving! According to one of the latest surveys from the National Retail Federation, 57% of holiday consumers already started to shop in early November! With that said, here are four reasons you need to buy an ATM for your business.
1. Increased Profits
When you buy an ATM and place it in your store, statistics show that ATM customers spend more money and convenience store ATM users spend 20% to 25% more. With that in mind, you should take advantage of the increase of shoppers on the street!
2. Increase of Regulars
Even after the holiday shopping season ends, statistics indicate that 40% of ATM users visit 8 to 10 times per month. This could be the prime time to establish your ATM presence because once you get a customer in the door, there is a good chance of them returning for future business.
3. ATM Branding
Did you know you can design an ATM wrap to match the colors of your business? In fact, ATM wraps can be designed with your business in mind, which means it can have a custom design that features your company colors, the logo, and display other business information on the ATM. This can help your ATM stand out and draw more attention to it compared to a standard ATM.
4. Avoid POS Fees
Lastly, if you are inclined to transition your business into a cash operation to save money on POS fees, you could turn your registers into cash-only by providing your customers with access to an ATM. This can save you money over the long run because you won’t have to deal with debt or credit card transaction fees on your POS terminals. Instead, install an ATM, so you can provide cardholders with a way to pull cash out for their purchases.
As the holiday shopping season continues to pick up steam, you still have time left to provide your customers with an ATM by acting now!