Skip to main content
blogNews & Events

How ATM outsourcing improves branding?

By August 21, 2013April 7th, 2022No Comments2 min read

ATM outsourcing has been a viable option since many years. There are many benefits of outsourcing which many financial institutions are still unaware of. Many financial institutions and other business organizations dither or refuse to place the responsibility of catering this important customer service to any third party. Financial institutions and other business organizations often worry about losing control or fear about goodwill. But these institutions often overlook the benefits of cost and time saving and the important factor of branding.

How outsourcing of ATM solution helps in creating brand awareness


Apart from benefits like cost reduction and time saving, it provides the advantage of branding. For instance many ATM solutions provide branded wraps and screens, thus proving the benefits of brand building. It also reduces the cost of brand building to a great extent.

ATM service providers usually process and manage ATM terminals placed in popular retail stores, thus making these helping in brand building. ATM merchant services place ATM terminals at convenient places, where customers can easily avail these points. It helps to build trust and strong relationship with the institution who has outsourced the service and thus contribute to powerful branding.

When a strong brand and goodwill relationship is created with the customers, it also helps to increase the customer base for the financial institution, thus contributing to the revenue. As new ATM machines are added, there is an obvious and significant growth in number of customers.

Branding also helps to reduce the investment risk to increase your ATM network and helps to increase awareness in targeted geographical area. Thus the conclusion is that

ATM outsourcing benefits your business a lot and help it grow significantly with the power of branding and awareness, apart from providing simple benefits like cost saving and convenience.

(Image source: